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Business optimisation


The Builder.ai disaster: a $450M lesson in collective madness
Builder.ai's spectacular collapse reveals how herd mentality and fake AI claims fooled Microsoft and burned $450M. Time to stop the AI madness.

Marino Pernía G.
Jun 114 min read


How we helped a marketing agency eliminate their 5 biggest time-wasters
When my friend's marketing agency was drowning in inefficiency, he asked me to take a look at their operations. What I found were common productivity killers that plague most small businesses. Here's how we tackled them together—and the remarkable difference it made.

Marino Pernía G.
May 204 min read
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