Boutique real estate agency in Marbella & Málaga, Spain.
2024Ongoing

Boutique Real Estate Agency

The blueprint for automating a high-value real estate agency

Luxury real estateAI strategy

The challenge

A prestigious real estate agency was struggling with a major operational bottleneck. Their highly-skilled agents were spending over half their day chasing low-quality leads from property portals, leading to burnout, missed opportunities, and an inefficient sales process.

Key challenges

Lead qualification bottleneck

Agents were overwhelmed with a high volume of low-quality leads, wasting valuable time on inquiries that would never convert.

Inconsistent lead follow-up

With a manual system, response times were slow, especially for international leads in different time zones, causing them to lose motivated buyers to competitors.

Unmeasured marketing costs

The agency had no clear data on their cost per lead or client acquisition cost, making it impossible to know which marketing channels were actually profitable.

Our solution

We didn't just build a website - we created an entire commercial ecosystem that transformed creative passion into a thriving, scalable business.

AI-powered lead qualification

We deployed a bespoke AI agent that instantly engages every new lead 24/7, asks key qualifying questions, and schedules appointments only with the most serious, high-intent buyers.

Centralised CRM & automation

We implemented a central CRM that automatically captures every lead from all sources (portals, website, calls) and automates follow-up tasks, ensuring no opportunity is missed.

Data-driven intelligence hub

We built a custom dashboard that provides clear insights into marketing performance, cost per lead, and client acquisition cost, enabling smarter, data-driven decisions.

💬
"The new system is incredible. Our agents now only spend time with pre-qualified, serious buyers. It's completely changed the way we work and has had a direct impact on our bottom line."
Thomas F.
Managing Partner

Key results

40%
Less time on admin
5-8
Qualified meetings per agent/month
30%
Reduction in cost per lead
€1.4M
Average sale price

Project timeline & achievements

Real results achieved through strategic implementation and consistent execution

1

Within 3 months

Lead response time reduced from hours to under 2 minutes

Direct website inquiries increased by 50%

2

Within 6 months

Agents reported spending 40% less time on administrative tasks

The first 3 homes were sold to clients qualified entirely by the AI system

Achieved a positive ROI on the total initial investment

3

Within 12 months

A dependable system delivering 5-8 qualified meetings per agent each month

On track to achieve a three-fold return on the total annual investment

Technologies used

WebflowWebflow CMSAI Voice AgentsCRM AutomationData Analytics Dashboards

Ready to see your project featured?

Let's discuss how we can create a digital flagship that showcases your luxury brand and drives measurable growth.