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The Builder.ai disaster: a $450M lesson in collective madness
Builder.ai's spectacular collapse reveals how herd mentality and fake AI claims fooled Microsoft and burned $450M. Time to stop the AI madness.

Marino Pernía G.
Jun 114 min read


How 5 AI agents transformed one SMB's workforce and customer service game
Picture this: A tax guy who was about to lose his mind during tax season. Then he discovered five simple agent helpers that changed everything—and made 35% more money in six months.

Marino Pernía G.
May 226 min read


How we helped a marketing agency eliminate their 5 biggest time-wasters
When my friend's marketing agency was drowning in inefficiency, he asked me to take a look at their operations. What I found were common productivity killers that plague most small businesses. Here's how we tackled them together—and the remarkable difference it made.

Marino Pernía G.
May 204 min read


How to effectively Optimise & Scale your business
Why Optimisation Matters Even the most sophisticated AI tools will degrade in value if they aren’t continuously refined. As your business...

Marino Pernía G.
Mar 25 min read


How to effectively Implement AI & Automation in your business
In our first post of this Growth Playbook series, we explored the crucial discovery phase – identifying where AI and automation can...

Marino Pernía G.
Mar 25 min read


How to effectively Discover & Strategise in your business
In today's digital landscape, the difference between thriving and merely surviving comes down to one thing: your approach to technology....

Marino Pernía G.
Mar 25 min read
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